It’s not a surprise that sales is a critical aspect of many US businesses, but did you you know that it accounts 12.3% of all the jobs in the United States? That converts into more than one trillion dollars being spent annually on sales. The average cost of a sales call is $33.11 and the average cost of having a a sales rep conduct a field sales call is $276.48. However, the cost of sending an emails is far lower, if not free. The only costs are the employee time to create the email and the cost of the email marketing platform. After that, that the marginal cost of sending additional sales emails is zero. So it’s easy to see why email marketing has a high ROI. We are not advocating that email is better than a sales call (because it’s not!); but a strong email strategy in combination with a face to face strategy is a powerful tool to increase sales and productivity.
Salesforce.com recently acquired a B2B marketing tool called Pardot which streamlines lead generation and email marketing automation. There are many email marketing tools, but Pardot, owned Salesforce.com may be offering the most comprehensive features. Here at Idle Tools we are working towards becoming an early partner with Pardot and plan to have Pardot certification within the next 60 days. You can read more about the platform on their website, http://www.pardot.com. Regardless of the email marketing platform you use, there are some big positives associated with this marketing method. We culled through numerous lists, resources, databases to pull together a list of what we believe to be the 10 most interesting, relevant, and impactful facts and statistics about email marketing.
1. For every $1 spent, $44.25 is the average return on an email marketing investment.
2. Sales Emails sent on a Monday have the highest average revenue per email.
3. 44% of consumers in the past year made a purchase as a result of a promotional email.
4. 64% of people say they open emails because of the subject line.
5. Personalizing an email subject line increases the likelihood of it being opened by 22%
6. 91% of consumers reported checking their email at least once per day.
7. Today there are a total of 3.6 billion email accounts and that number is expected to grow to 4.3 billion by 2016.
8. Adding social sharing buttons to emails increased the click-through-rate by a staggering 158%
9. 35% of business professionals read emails on a mobile device
10. Women click 10% more often than men on mobile emails.